After universal insurance options like city supplementary insurance and the million yuan health insurance have introduced consumers to commercial health insurance, the industry now faces the challenge of breaking through homogeneous competition to secure a foothold in the crowded health insurance market. Many companies are focusing on “adding value” by offering more comprehensive, advanced, diverse, and convenient coverage to explore higher-quality insurance services.

At the 7th China International Import Expo, MediTrust Health, in collaboration with Tk.cn and Mingya Insurance Brokers, launched the “Zhen Anxin: Worry-free Treatment” product service plan. This product features three key characteristics: “high amount compensation”, “quality service”, and “affordable pricing”. It breaks the traditional perception that high-end healthcare is out of reach and covers a wide range of medical needs, including hospitalization, outpatient services, advanced therapies, and innovative medical devices. The product is at the forefront of the industry in both the level and scope of coverage.

At the launch event, Wang Zhiwen, General Manager of MediTrust Health’s Strategic Client Department, introduced that in recent years, the public’s health needs have gradually become more “diverse and customized”. People are now looking for comprehensive coverage at a reasonable cost, while also having clear expectations for upgraded health services. Today’s commercial insurance not only needs to compensate for routine, high-frequency medical expenses but also provide convenient and efficient healthcare services. From the outset, the design of “Zhen Anxin: Worry-free Treatment” carefully considered these market demands. It targets existing gaps in coverage and services, offering consumers access to high-end healthcare at an affordable price.
Specifically, “Zhen Anxin: Worry-free Treatment” includes standard general outpatient coverage for high-end medical care, ensuring that whether for major illness hospitalization or minor consultations, patients are covered:
In terms if specialty drug coverage, this product is patient-centered, prioritizes treatment effectiveness, and incorporates advanced medications and medical devices and over-the-counter drug guarantees, ensuring that patients receive standardized clinical treatments and international-standard advanced therapies and medical devices when they fall ill.
In terms of products and services, this product is equipped with the ICPN Commercial Insurance Doctor Network and an exclusive health insurance manager, offering clients medical planning guidance and assisting in linking high-quality medical resources and innovative medical devices, ensuring efficient access to premium treatment paths.
In terms of relieving users’ financial stress, this product not only offers a zero deductible, with up to 4 million RMB in outpatient medical insurance and 6 million RMB in inpatient medical insurance, but also integrates MediTrust Health’s Care2Pay platform. In this case, clients at hospitals and pharmacies partnering the platform—especially in public hospitals where insurance direct billing has previously been difficult—only need to submit a medical expense application online and show the direct billing QR code to receive seamless healthcare services. The entire treatment process requires no upfront payment from the client, and after discharge, a dedicated claims specialist will assist with reimbursement, making the claims process more convenient and efficient.
Yang Chen, President of Mingya Insurance Brokers, stated: “Good products and services are always the genuine needs of users. In the future, we will continue to pivot our business around customer needs, with an intention to bring customers satisfactory experience. We’ll to develop innovative products and services that help more customers access more professional, refined, and high-quality health services and medical freedom.”
Ding Junfeng, Vice President of Tk.cn, said: “In the process of product design and iterative upgrades, Tk.cn has always adhered to a user-centered approach, intensely exploring and responding to the market’s deeper needs for medical insurance. We ensure that users, when facing a complex and diverse medical environment, can access the high-quality medical resources and service guarantees they need. In the future, we will continue to work with MediTrust Health and Mingya Insurance Brokers to provide more diversified and comprehensive insurance products, unlocking the value of commercial health insurance.”
Wang Zhiwen, General Manager of MediTrust Health’s Strategic Client Department, said: “Megsin Health is always committed to improving the accessibility and affordability of innovative drugs and medical devices. Through collaboration with excellent industry partners like Tk.cn and Mingya Insurance Brokers, we aim to accelerate the establishment of service systems that are highly compatible with our products, enabling more people to enjoy true high-end healthcare and experience how insurance can make life better. This is a commitment to the future and a health safeguard for a quality life.”